THE POWER OF BRAND EXPERIENCE
eeting your consumers expectations and remaining relevant in todays constantly evolving marketplace is more competitive than ever before. In a visually savvy and tech-consuming world, brand messaging is no longer solely in the hands of agencies and marketeers. With innovative startups challenging the conventional perceptions of business and established brands with larger resource fighting for consumer attention, it’s easy to get lost in the shuffle. But no matter what your product or service, if you want to rise above the crowded market place you need your consumers to develop a personal and continuous experience with your product that they will share and talk about. Positively. Customer loyalty and advocates carry your message far beyond the marketing campaign and brand experience is a powerful tool.
You need your consumers to develop a personal and continuous experience with your product that they will share and talk about. Positively.
Brand experience is a multifaceted entity, it’s everything we know about a brand. What we see, how we interact and what we hear. It’s our perception of it’s identity, communications and ultimately its worth. But harnessing the power of consumer influence and connecting on new levels mean just one thing, your consumer should always come first and be at the forefront of all brand interactions, online and off. Relationships are built on trust, so focus on your brand truth that resonates with consumers and make your product consistently easy for them to recognise, access and use.
With a user-centric philosophy, innovative design is of course essential for building a consistent and engaging experience. Considered solutions across print and digital platforms create a legitimate point of difference for your business that are both rewarding and transformational. Your identity, collateral and content are the beacon of your messaging that connect consumers to everything you stand for, reflect your values and ultimately sell your product. So if your brand is starting to lose focus with it’s identity and messaging to consumers, what can you do to reconnect ?
Start creating meaningful and genuine connections with your consumers and put them first, in any way you can – through product, design, events, social media or even good old fashioned customer service.